Blog & Kennis
Insights over Europese marktplaatsen, regelgeving en groeistrategie.
EPR packaging registration for non-EU sellers: what you need to know
If you sell products in Germany or the Netherlands via Amazon or bol.com, you are required to register for EPR packaging compliance. Many non-European brands don't know this — until their account gets blocked.
Read articleEuropean fulfillment for non-EU brands: FBA or your own 3PL?
Selling in Europe is one thing. Getting your products to European consumers quickly and cost-efficiently is another. For non-EU brands, there are two main routes: Amazon FBA Europe or an independent European 3PL.
Read articleHow to sell on bol.com as a non-European brand
bol.com has over 13 million active buyers in the Netherlands and Belgium. For non-European brands, it's a direct entry point into the Benelux — but there are specific requirements that catch most international sellers off guard.
Read articleVAT in Europe for non-European sellers: everything about OSS and IOSS
As soon as you sell products to European consumers, you owe VAT — in multiple countries simultaneously. The EU has developed two schemes to simplify this: OSS and IOSS. But how does this work when your business is based outside Europe?
Read articleAllegro Marketplace: how non-EU brands reach Poland's largest marketplace
Allegro is Poland's undisputed number one — and with more than 22 million active buyers in Europe's fastest-growing e-commerce market, it's an opportunity non-European brands can't afford to overlook.
Read articlebol.com & Amazon in 2025: opportunities & pitfalls for non-European brands
For non-European brands, bol.com and Amazon are the two most obvious gateways to the European consumer market. But both platforms have changed significantly in recent years.
Read articleSelling on eBay Europe as a non-EU brand: what you need to know in 2026
eBay is often underestimated by non-EU brands entering Europe. Yet it is the second-largest marketplace in Germany, one of the dominant platforms in Italy, and reachable from a single seller account. Here is what you need to know.
Read articleNew EU import rules from 1 July 2026: what does this mean for your e-commerce?
From 1 July 2026, something fundamental changes for everyone selling products from outside the European Union into Europe. The EU Council has decided to introduce a fixed customs duty of €3 per package for all shipments valued under €150 from third countries.
Read articleThe EU Right of Withdrawal: what non-European sellers need to know about returns
EU consumers have a legally guaranteed 14-day right to return any online purchase — no questions asked. For non-EU brands selling on Amazon.de, bol.com, or their own Shopify store, this has direct implications for return policies, refund timelines, and legal liability.
Read article5 European marketplace trends every seller must know in 2026
The European marketplace market is changing faster than ever. New legislation, shifting consumer behaviour and emerging platforms make 2026 a crucial year for everyone selling in Europe.
Read articleFnac Marketplace: how non-EU brands reach French and Iberian consumers
France is Europe's third-largest e-commerce market — and Fnac is the platform French consumers trust. Yet most non-European brands have never even considered it.
Read articleGDPR for non-EU ecommerce brands: what you actually need to know
Many non-European sellers assume GDPR doesn't apply to them. That's a costly misconception. The moment you sell to EU consumers — on Amazon.de, bol.com, or your own Shopify store — European privacy law applies, regardless of where your company is based.
Read articleGPSR 2026: why every non-European seller needs an EU Responsible Person
Since December 2024, the new EU General Product Safety Regulation (GPSR) is in force. For non-European brands, this law has a direct and concrete consequence: you may not sell your products in Europe without a designated EU Responsible Person.
Read articleKaufland Marketplace: the overlooked route to 31 million DACH shoppers
Kaufland.de is the third-largest marketplace in Germany and active in seven European countries — but non-EU brands almost always overlook it. That is a missed opportunity.
Read articleWhat is a Merchant of Record and why do you need one in Europe?
If you want to sell products to European consumers as a non-European brand, you quickly run into a maze of VAT obligations, customs formalities and consumer law. The most efficient solution? A Merchant of Record.
Read articleSelling on Zalando as a non-EU brand: everything you need to know
Zalando operates in 25 European countries and reaches more than 50 million active customers. For non-European brands, it's a powerful platform — but the entry requirements are strict and fundamentally different from Amazon or bol.com.
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